Everett Rogers’ Diffusion of Innovation theory is a compelling framework for understanding how new ideas and technologies spread through organizational cultures. Essentially, it outlines a process where innovations move through a series of adopter categories—from innovators to laggards—each with unique characteristics that influence their acceptance of change. This theory isn’t just academic; it’s a practical tool that informs how educators and educational leaders can introduce and support new practices in our schools and classrooms.

In my recent podcast episode, Ep 77 – The Diffusion of Innovation and Instructional Coaching, I explore how this model directly impacts our approach to instructional coaching. I discuss real-world examples from my experience share insights on overcoming resistance, and offer strategies for effectively coaching educators through the change process to allow ideas to diffuse through your school and district. Whether you’re just starting to integrate instructional strategies, EdTech tools, or both into classrooms and into your curriculum through instructional coaching and leadership, this episode provides valuable takeaways for everyone in the education community.

In Crush it from the Start: 25 Tips for Instructional Coaches and School Leaders, I build on this topic to outline how to plan to diffuse instructional and EdTech strategies within schools and districts. Learn more by checking out the book!

For more insights and updates, you can find me on:

• X/Twitter: mattrhoads1990
• Website: matthewrhoads.com
• Instagram & Threads: DrRhoadsEdu
• LinkedIn: Dr. Matt Rhoads
• Youtube: @DrMattRhoads

Tune in to the podcast to deepen your understanding of how the diffusion process can revolutionize instructional coaching and drive meaningful change in education!